CREATIVE ART DIRECTOR






People think AI is just a tool.
But in the right hands, it can become anything.

So we pushed it to the limit.
We created short films with stunning visuals, precise direction,
everything in place except for one thing: the script.

There was only one catch: the scripts meant nothing.
We used the most overused placeholder there is:

lorem ipsum |

 Because the point wasn’t the story.
It was to prove that whatever you imagine,
we can make real.

Now imagine what we could do with something worth telling










CANNES LIONS

BRONZE  ¨FILM B2B¨
¨MAFIA¨ LOREM IPSUM (2026, PURGA STUDIO)

BRONZE  ¨FILM B2B¨
¨SAMURAI¨ LOREM IPSUM (2026, PURGA STUDIO)

BRONZE ¨FILM B2B¨
¨WESTERN¨ LOREM IPSUM (2026, PURGA STUDIO)

SHORTLIST ¨AI CRAFT¨
¨MAFIA¨ LOREM IPSUM (2026, PURGA STUDIO)

SHORTLIST ¨SCRIPT CRAFT¨
¨SAMURAI¨ LOREM IPSUM (2026, PURGA STUDIO)



  
      ¨Purga Films and Gut Mexico City
Expose the Illusion of Perfect Execution
with ‘Lorem Ipsum'¨


     
 ¨The studio's message reinforces that AI
isn’t here to replace human creativity;
it’s here to elevate it. ¨





¨Purga Studio, wanted to demonstrate that while AI
has advanced rapidly to produce visually impressive work,
it still can’t fully replace human craft. ¨








TEAM



CCO:FEDERICO RUSSI

ECD: JOSE MARIO MUÑOZ, SEBASTIAN REGIANI & GUIDO DONADIO

COPYWRITTER: SEBASTIAN ¨TRUQUI¨ AMAYA

ART DIRECTOR: HANNIA RODRIGUEZ

BUSSINES MANAGER: SIMON ARCÉ

PRODUCTION COMPANY: PURGA IA.

AI DIRECTORS: MANUEL & MARTIN MONTES DE OCÁ

PRODUCERS: SEBASTIAN ASPANI & BAUTISTA VIDAL






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