Volvo wanted something groundbreaking.
A concept that wows clients and pushes the boundaries of innovation.
But we discovered that most car accidents aren’t caused by cars;
they’re caused by distracted pedestrians.
So we made our car horns smarter, designing a sound
that noise-cancelling headphones can’t block by adding
one special frequency—helping drivers alert pedestrians
and, ultimately, save lives.
GRANDPRIX ¨VOLVO SAFETY NOISE¨
(2023, CANNES FUTURE LIONS)
(2023, CANNES FUTURE LIONS)
¨Our 2023 Future Lions winners demonstrate that innovation knows
no bounds when young minds have the opportunity to champion
the safety and wellbeing of the world¨
¨The winning ideas this year have proven how thoughtful
solutions could create tangible developments for mental,
physical, and planetary safety ¨
¨It’s inspiring to see the winning entries using
digital innovation, creativity, and culture to reimagine
and reshape everyday living to be safer¨
TEAM
¨Our 2023 Future Lions winners demonstrate that innovation knows
no bounds when young minds have the opportunity to champion
the safety and wellbeing of the world¨
¨The winning ideas this year have proven how thoughtful
solutions could create tangible developments for mental,
physical, and planetary safety ¨
¨It’s inspiring to see the winning entries using
digital innovation, creativity, and culture to reimagine
and reshape everyday living to be safer¨
COPYWRITTER: VICTORIA BATISTA & SARA CAVALLO
ART DIRECTOR: HANNIA RODRIGUEZ
ART DIRECTOR: HANNIA RODRIGUEZ
✱ Hannia.rgxz@gmail.com ✱ CREATIVE ART DIRECTOR ✱ +52 998 404-6350 ✱ OPEN TO WORK ✱ Hannia.rgxz@gmail.com ✱ CREATIVE ART DIRECTOR ✱ +52 998 404-6350 ✱ OPEN TO WORK ✱ Hannia.rgxz@gmail.com ✱ CREATIVE ART DIRECTOR ✱ +52 998 404-6350 ✱ OPEN TO WORK ✱ Hannia.rgxz@gmail.com ✱ CREATIVE ART DIRECTOR ✱ +52 998 404-6350 ✱ OPEN TO WORK ✱